Exploring the Influence of Collectiveness on Value Creation Adoption in an Information Technology Organization

The objective of this empirical study is to explore the influence of sociocultural factors, with a focus on collectiveness, on knowledge-value creation practices in a Thai information technology organization. The research adopts an interpretive stance and employs a case study approach involving multiple data collection methods. The paper is based on one author’s personal expertise and close involvement in the selected case study organization. Using a grounded theory research approach, the study indicates that while collectiveness is overall perceived as a positive Thai cultural feature, it critically influences (1) the social network ties and relationship between employees within and across teams, (2) the resulting level of trust, and (3) the ability to share and create knowledge effectively in the organizational socio-cultural environment. The study is limited to a Thai organization, but can be generalized to other organizations that exhibit similar characteristics. This empirical study provides a foundation to further the research and the validation of the summary of themes that emerged from this empirical study.